Why being an “Unseen Expert” will cost you your dream job
In an era where competition for jobs is fierce and the demand for specialized skills is ever-growing, the phrase “nobody hires an unseen expert” resonates deeply. It emphasizes the crucial role of visibility, personal branding, and networking in establishing oneself as a credible candidate in the job market. This blog post will explore the various […]
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Marketing as Shining a Spotlight: Ensuring What You Spotlight is Desirable
When we think of marketing, one simple analogy often comes to mind: marketing is like shining a spotlight on something. Just like how a spotlight focuses the audience’s attention on a performer on stage, marketing draws attention to a product, service, or brand. However, just turning the spotlight on isn’t enough. What’s being illuminated needs […]
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The Importance of Customer Care: Building Lasting Relationships and Business Success
In today’s fast-paced, highly competitive market, customer care is more than just handling complaints or offering a toll-free number for support. It has become a critical element of brand strategy and customer retention, influencing not only how a business is perceived but also how successful it becomes. Gone are the days when a good product […]
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What if branding is more about how you make people feel than what they see?
Picture this: You’re hungry, and the perfect meal—your favorite—is within reach. But instead of eagerly purchasing it, you walk away, even with your stomach growling. This was exactly what happened to a friend of mine. We were out one afternoon, and my friend, who had been craving a specific dish, approached a vendor known for […]
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Assessing Your Brand’s Health: A Quick Audit for Lasting Success
Brand audits are an essential tool for businesses seeking to assess their current position in themarket and make improvements. Conducting a brand audit helps you understand how the target audience perceives your brand, how it stacks up against competitors, and how wellit aligns with your business goals. It’s the key to unlocking valuable insights that […]
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“Wealth starts with knowledge: A Rich Dad Poor Dad Lesson”
In today’s fast-paced world, it’s easy to fall into the trap of working solely for a paycheck. After all, bills need to be paid, and financial responsibilities can feel overwhelming. However, Robert Kiyosaki’s classic book, Rich Dad Poor Dad, offers a powerful lesson that challenges this mindset: “Work to learn, not just to earn.” This […]
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THE INEFFECTIVENESS OF MARKETING WITHOUT A GAME PLAN
In the fast-paced world of business, the pressure to deliver immediate results can lead to impulsive decisions. One common mistake many businesses make is diving into marketing without a well-thought-out strategy. While this approach may seem to work in the short term, it often leads to wasted resources and missed opportunities. In essence, marketing without […]
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